The Business Value Problem with Analytics

Analytics has a value problem. This is not new. In fact, we have been talking about this for decades. That notorious failure rate to meet expectations from analytics has been stuck at 60-70% for as long as I can remember. When we really think about it, this is abysmal. Imagine if you didn’t meet your job expectations 60-70% of the time—you wouldn’t have a job! The number of analytics produced but do not see the light of the day is astounding. Stories about models idly sitting on shelves have been around for decades. If they are not used, they do…...